The Overview
In the modern day museums are a common place to visit to learn more about our rich culture and history; however, the antiquity of the culture does not need to reflect on the museum itself, so it is important for the museum to stay contemporary in identity.
This brand redefinition seeks to give the Oklahoma Museum of Art a new modern and simple identity.
The Challenge
My goal is to develop a new brand identity for the Oklahoma Museum of Art, one that is dynamic, simple, and modern. Along with the brand identity I sought to develop a poster that details three of the new and/or upcoming exhibitions coming to the Oklahoma Museum of Art. The exhibitions were: Chihuly Then and Now: The Collection at Twenty, Paul Reed: Works on Paper, and Preston Singletary: Raven and the Box of Daylight.
The Solution
For the logo, I chose to redefine the currently established OKCMOA into something that isn’t as horizontally challenged. So to start I experimented with different variations of bold and thin, large and small cap, and colored text. A potential design decision that I arrived at was the usage of ultra thin Helvetica Neue where one of the elements, OKC and MOA were vertical and shared the O. I decided that the most effective design solution that I had developed was the vertical OKC with horizontal MOA.
After developing a new brand logo, I then proceeded to the exhibition poster. For the poster I had decided to utilize black bars to bring emphasis to the exhibition titles. A certain challenge that I came across when developing the poster was to addition of the prices and hours, I had to decide whether they would be wide or tall since each element within them were different in width. The solution I came down to was to isolate them into their own squares and paired with the rest of the museums information. I then had to decide how I was going to display the word mark, due to the width of the word mark, it wouldn’t fit well if it was placed below the logo and everywhere else it would look awkward. The solution that I arrived at for it was to imitate the vertical MOA within the logo and positioned the word mark vertically.
