SIMPLX — Minh Diep

Brand Rationale

Computer building is oftenly cheaper than buying a pre-built. However, due to
the esoteric process of computer building it deters people from building
their own computer and there are little to no resources to aid people in getting
into computer building.

The core of SIMPLX is to provide a simple entry point for the PC building market. Most other companies prioritize the customizability of their computers, while
our startup company aims to prioritize on the simplicity of computer building.

The goal our the company is to market and sell pre-packaged computer
parts to people who are looking to assemble their own computer.

Brand Values

Approachable, Educational, and Fun

A friendly public image that will won’t deter anyone
Help people learn about the ins and outs of computer building
Allow people to have fun when building their computer

Brand Positioning

This brand falls under the niche category. The appeal of this product will only be catered towards the people who are already interested in building and personalizing their own computer.

The competitive advantage of this brand is to provide a simple but consice tutorial to building your personal computer.

Name

The company name aims to represent simplicity it brings into PC building while also representing the building nature of PC building.

SYM The Greek word for Unity
PLEX The Latin root word for construction and assembly

Target Demographics

The company products are primarily targeted towards:

• Beginning Computer Enthusiasts
• Anyone of all ages who are interested

Competitors

PROS

1. Pre-Matched
2. High Quality
3. Simplified Proces

1. Competitive Pricing
2. Knowledgable
3. Instant Support

1. Curated Bundles
2. Ease of Use
3. Educational

CONS

1. Limited Customization
2. Cost
3. Availability

1. Geographic Limitations
2. Limited Resources
3. Availability

1. Learning Curve
2. Dependency On Service
3. Availability

What We Offer?

What our company offers that other companies don’t:

• Easy to experience building process
• Prices tailored for high end and low budget builders
• Research done in advance so you don’t have to